#coffee4fuel | #coffee4gaming

Gaming rig at our Chicago office used for epic Overwatch, Minecraft, and Twitch sessions

Gaming rig at our Chicago office used for epic Overwatch, Minecraft, and Twitch sessions

We throw the phrase around, #coffee4fuel, on pretty much everything that we do here at Madrinas Coffee. Social media bios, press releases, and even our cans say “#coffee4fuel.” Not to belabor such a simple message, but the idea that you can grab a can of Madrinas coffee and slug that delicious bad boy for the energizing pick-me-up you need (and deserve) is meant to best illustrate what coffee is for your life - fuel. It’s what gets you out of bed and ready to attack the day – everyday – regardless of what it is you do. For some of us here at Madrinas Coffee, that #coffee4fuel is how we power our passion for gaming and e-sports.
 
            We spend most of our time out in the world talking to people about Madrinas Coffee, and giving out our coffee to anyone and everyone that needs a source of all natural fuel. But along that coffee-crazed path, we have also grown an intense passion for gaming and e-sports, and more importantly, the communities surrounding them. In the past, gaming as a hobby seemed exclusively reserved for the kids and the college students of society. Today, more and more people, regardless of age, are picking up gaming as a means to connect with others across the world. Getting home @ 8pm after a 12-14 hour day of straight coffee hustlin’ and getting the opportunity to connect with like-minded people for a few hours, on games like Destiny and Overwatch (or whatever game I’m playing) is such a unique shared experience. I meet and connect with so many people while I’m gaming at night. And if I didn’t have Madrinas #coffee4fuel, there ain’t a way I’d be able to keep my head up and my eyes open for long enough to appreciate that dope experience. It is the burst of energy I need to fuel those few killer hours.
 
            For those that don’t bother to game or would like to game but have yet to take the plunge, something great to note: the gaming is the means, but the gamers are the ends. Every night I spend online, I never fail to think, “what a time to be alive.” I get to plug into someone’s creative, imagined world like WoW, or my friends and I get to be the creators and the imaginers of a world like Minecraft. I meet new people on Halo or on Battlefield, blowing off some leftover competitive steam from earlier that day. All the while, all of this connectivity and community would never be possible without my Madrinas #coffee4fuel powering me through the night - I simply wouldn’t have the fuel to enjoy it all. And for those that think, “I don’t need coffee for gaming,” I challenge you to stay up ‘til the A.M. – 2, or even 3 – and tell me that, when you wake up, your brain and body don’t need coffee for that boost or recovery from the late night before. If you’re staying up late gaming, or if you’re doing all that you can to recover from that late night, do as the Madrinas Coffee team does; #coffee4fuel your way through life, and go hard after whatever you’ve set your mind is on conquering.


-Alex


YOU MADE IT TO THE END! 
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